Over the past several months we have taken seminars pertaining to Real Estate marketing. The current buzz word is all about the social media. For those of us who are Realtors®, ActiveRain blogs appear to the most popular media site. However, it’s also the latest rage to be tweetered on Twitter, have a Facebook friend, or get LinkedIn. While social media continues to grow in popularity, and worthwhile for many reasons, it’s vital that Realtors not forget about the good old tradition of social networking.
Yes, that’s right – meeting people face-to-face, in person! Before the Internet age, many real estate professionals relied on getting out of the office to professional meetings to network, greet fellow colleagues (not to mention, prospects) and build relationships.
Building relationships – that’s what it’s all about and especially in today’s economy. And today, more than ever before, it’s important that Realtors “meet & greet,” shake hands, pass out business cards and have a personal conversation with potential buyers & sellers – not just one that’s typed in an e-mail.
Professionals in all fields of the business sector are starting to realize, especially in this economy, that you have to get out, put your face out there, build your credibility so you can not only grow your own business, but help others with new contacts.
So, if you’re a Realtor or other professional who is seeking new clients/friends, and is online typing away on different blog sites such as ActiveRain, Facebook, Twitter, LinkedIn, or whatever your social media of choice, good for you. However, don’t forget to put yourself OUT THERE in the public among potential prospects who might just appreciate meeting you in person, having the opportunity to shake your hand and laugh together out loud instead of “LOL” online.
There are MANY organizations available that hold networking events and/or need your involvement on a committee or council. Just today my wife suggested that I join the Mesa Leadership, Training and Development organization. This is a direction that I plan on following to both help our community but could also help our business.
